PARASPORTS EXPLAINERS

Munich-based creative studio Kreatives invited us to create some cel animation shots for the Para Athletics short, featuring the stunning illustrations by Alva Skog.

Based on the illustration, we sketched the rough animation and established the timing.

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musclebeaver-paralympics-2-highjump-test-v1-1x-16-9-8col

Finally, we prepared the individual elements for the animation and used a mix of keyframe and cel animation.

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Agency: Kreatives GmbH
Executive Creative Direction: Franzi Sessler, Tony Gui
Creative Direction: Bruce Morrison, Tainá Ceccato
Art Direction: Tainá Ceccato
Animation Direction: Bruce Morrison
Storytelling: Tony Gui
3D & Cel Animation: Luca Brandovardi, Musclebeaver
2D Animation: Andreas Maris, Bruce Morrison, Nicolas Grandry
Sound Design & Mix: Andrés Cajas, Bruce Morrison
Editing: Andrés Cajas, Marcel Tarantino
Clients: International Paralympic Committee, Allianz, Paris 2024